Political Consulting
In my 13 years as a practicing political consultant, I have written and created direct mail, social media, and video for candidate, independent expenditure, and ballot initiative campaigns. Please note that some of the below are drafts, not finals.
No on Oak Knoll Direct Mail
Yes on WC 1
Yes on Measure C
Yes on WC-1
Yes on Prop I (Danny Glover)
Yes on WC-1
Gayle McLaughlin for City Council (I.E)
Yes on Prop I
Motor Voter California Social Media
Case Studies
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Case 1 - Yes on WC -1
“Wake Up!” read the headline of the direct mail piece I wrote and designed for the WC-1 campaign in Reno, Nevada.
Reno had a school-overcrowding problem and many schools were falling apart. My client (while at Telegraph, LLC), the Nevada State Education Association, hired my political consulting employer to help pass WC-1, a parcel tax that would fund the construction of new schools and renovate others.
If WC-1 failed to pass, Reno would be forced to split its school start times, with some students starting classes as early as 6 a.m. and others starting at 9 a.m. and ending their days at 6 p.m.
The “Wake Up” direct mail piece I wrote featured a picture of a girl groggily waking up to the sound of an alarm clock set to 4:30 a.m. It effectively conveyed the real stakes of not passing WC-1 --- students getting limited sleep and going to school in the dark --- and helped the ballot initiative pass with 57 percent of the vote.
Case 2 - Yes on Prop 10
At Telegraph, LLC, I worked on Yes on Prop 10, a California statewide ballot initiative campaign to allow cities to expand rent control. I was the primary press contact for the launch of the campaign. Or I should say, launches, as the campaign had separate launch parties in Los Angeles, Sacramento, and Oakland. I spent weeks before the kick-offs creating extensive press lists to use in the cities. I arranged interviews between reporters and rent control experts from around California. I coached campaign staffers on talking points they’d use at each location. I wrote press releases and media alerts for the actions. On the day of the kick-off parties, I acted as the press contact for the campaign at the Sacramento location, helping reporters get the information they needed. In large part because of my efforts, some eight million people watched or read a story about the launches of Yes on Prop 10.
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Rent Control Backers Say They Expect to Qualify for Ballot
Published by USN on April 23, 2018
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Bid to repeal rent-control limits in California could be headed to ballot
Published by the San Francisco Chronicle on April 20, 2018
SACRAMENTO — Tenant-rights advocates say they have enough signatures to ask voters to repeal a 1990s law that sharply limits cities’ ability to impose residential rent control, potentially setting up a multimillion-doll
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